Marc Dumpff, BTCNow: Buying Bitcoin Over 60 Months

Marc Dumpff, founder and CEO of BTCNow, spoke with Coinjuice on October 28, 2026 about buying Bitcoin without paying the full purchase price upfront. The conversation covered the company’s 60-month payment plans, its approximately 50% premium above spot, custody, early payment and what happens when a customer cannot continue.

Dumpff described a purchase with a fixed price and delivery after payment is complete. “You get it as soon as the full purchase price has been paid,” Dumpff said. The ability to stop paying comes with a qualification: “So if Bitcoin drops, you may not get any money back on that scenario.”

How BTCNow’s 60-Month Bitcoin Payment Plan Works

 Dumpff explained “you make those payments for 5 years to get your bitcoin delivered.”

The agreed purchase price includes a premium over the market price. “We don't sell for the same price that you see on Coinbase.” Asked how much, Dumpff gave an example: “So if Bitcoin [trades] at $80,000, we will sell it to you for around $120,000.”

The example represents a 50% premium on the total purchase price, rather than an annual rate. A $120,000 purchase spread across 60 equal monthly payments would cost $2,000 per month.

For BTCNow, the premium provides the margin. “So we have a margin. So we make money on that.”

BTCNow Custody: Bitcoin Held in Trust Until Fully Paid

Dumpff said “And what we do is when you sign up, Andrew, we take bitcoin from our inventory and we put it into a trust, into a third party trust.”

Dumpff described the customer’s visibility into the arrangement: “We put the Bitcoin there, you can see it on-chain, and you can look at it and make your payments, and then after you've made all your payments, the Bitcoin gets delivered to you.”

BTCNow’s launch announcement names BitGo as custodian and states that the Bitcoin is held in trust until fully paid. On funding the inventory, Dumpff said the company has “investors and partners that have contributed to Bitcoin.”

No Price-Driven Margin Calls or Collateral Requirement

“So no matter where the price goes, we will never [margin] call you,” Dumpff explains.

Dumpff distinguished the purchase plan from borrowing against an existing Bitcoin holding: “here you don't have to have any collateral.”

Customers can also stop making payments. “You can walk away,” Dumpff said, describing someone whose circumstances change after signing an agreement. “You don't like making those payments anymore because something has happened in your life. That's completely fine.”

Dumpff said BTCNow would not pursue the unpaid balance: “we will not chase you for the extra money”.

Missed Bitcoin Payments and the 15-Day Limit

“What we presume is if you're 15 days late on a payment, is that you don't want to participate in the contract anymore,” Dumpff explained.

Asked whether a customer could make 20 payments, miss ten months of payments and then resume, he answered: “That won't work.”

Dumpff described how BTCNow would determine whether a refund was available: “If you stop making your payments, Andrew, then we will look at the money that you've paid in. We will sell the Bitcoin on the open market. And if the payments that you have made and the Bitcoin sold in the open market is bigger than the purchase price that you and I agreed on, then you get a refund.”

Why Monthly Payments Do Not Buy Partial Bitcoin Ownership

After a hypothetical in which a customer makes 20 of 60 payments and then stops, Dumpff clarified: “You didn't acquire a portion of the Bitcoin. You've made 20 payments to acquire the whole Bitcoin.”

The customer would need to complete the remaining payments, or pay the outstanding purchase price early, before receiving the Bitcoin.

What Happens to BTCNow Payments If a Customer Stops?

Even if Bitcoin’s price has risen, a customer who stops paying does not receive the coin’s price gains. A customer may receive some payments back, but a refund is not guaranteed if Bitcoin’s price has fallen.

“You will not get the other upside but you get the full refund,” he said of a case where Bitcoin’s price had risen enough to return every payment. Dumpff added: “Like, we're not an options platform. We're not selling you options, right?”

Early Payment, Payment Buffers and Agreement Transfers

“You can pay whenever you want. And you can pay partially as well, right?”

Dumpff said customers could complete the purchase ahead of schedule: “you can always pay us and take possession of the Bitcoin.”

Dumpff also described paying ahead to cover later installments. “And you can always prepay a little bit of money, right?” Dumpff suggested covering two or three months in advance as a buffer against payment problems. The interview did not establish how partial prepayments are allocated to particular due dates.

For customers unable to continue, Dumpff described transferring the agreement: “You can call a friend of yours and be like, hey, I cannot make my payments anymore. Do you want to step in and take over? You can also do that.”

Asked whether BTCNow would buy the agreement back, Dumpff said: “No, we do not do that. No. We terminate the agreement. And then we will see if you get a refund or not.”

Why Dumpff Started BTCNow

Dumpff traced the idea to a discussion with his wife: “And the question came of, why don't we own more Bitcoin for the kids?” He and his co-founder then considered a payment plan: “You can do it with a house, you can do it with a car. Why is no one doing that in Bitcoin? So we went down and tried to investigate that.”

The implementation proved difficult. “It's very complex risk management.”

On the intended customer, Dumpff said: “Not a lot of people can buy a full Bitcoin today. But if you put them on a Bitcoin payment plan, then they can work towards owning the dream of owning a whole coin.”

Dumpff compared the agreed purchase with dollar-cost averaging: “We deliver certainty that you currently don't get in a DCA. Right in a DCA you can put $2000 down in a DCA every month. But do you know what you're going to get after 5 years, DCA?”

From Structured Finance to Bitcoin Risk Management

Dumpff described earlier work involving derivatives and obligations between banks: “What I was doing is I was looking at the variances of different derivatives and cross collateral books between different banks, and we were trying to clear those books out because there's a lot of correlation risk between balance sheet and rather than having 1000s of positions open at the same time.” “So it was my job at the fund to structure financial products so that banks and insurance companies can buy them and these are very, very complex animals.”

Dumpff explained the compression involved: “Most of the time you can compress them down to like 5 or 6 trades instead of like 1000s of trades.” He explained how: “it taught me a lot about risk management, about risk controls, but it also taught me a lot of what banks and insurance companies are actually interested in buying.”

Asked about competition, he welcomed other entrants while stressing the difficulty: “I hope other people will do it, and don't get me wrong. I just know it's very, very difficult to do it.”

Why BTCNow Starts With Five Years

Shorter agreements would require higher monthly payments. As Dumpff put it: “So it's more money required to get one Bitcoin. Like more money a month, right?” “And then anything after 5 years is a risk that we currently have not figured out how to effectively underwrite, we're getting there.”

Longer terms remain a goal. “So in the future, we'll probably hopefully also do 10 years.” He added: “That's kind of like the internal goal is anywhere between 10 to 15 years to have that very long duration.”

How BTCNow Uses Customer Payments to Buy More Bitcoin

Dumpff described the cash flow from sales: “When you sell something, you generate cash flow, and that cash flow, you can use for different versions of business allocation.”Dumpff said BTCNow uses incoming payments to buy more Bitcoin: “Correct, and then we buy more Bitcoin with it, and then the more Bitcoin that we have, the more we can sell more Bitcoin, right?”

In a written follow-up after the interview, Coinjuice asked whether demand exceeding inventory would mean higher monthly prices, paused sign-ups or additional capital.

“We will get more capital if demand outpaces our inventory.”

BTCNow Customer Eligibility and the US Rollout

“For now, they have to be US citizens, and it's like Texas and Florida and a few other states that we start out with.” Dumpff described the identity and banking requirements: “I just need to make sure you're a real person. And that you have a U.S. bank account and that you are in a state that we service.”

Affordability checks are excluded from the process he described: “We don't do affordability checks or anything like that. Whoever can afford it can come to us and buy it on a monthly plan.”

BTCNow’s launch announcement appeared on GlobeNewswire on October 1, 2026. During the October 28 interview, Dumpff said: “we haven't launched yet, we will launch in like two, 3 weeks.” Later, Dumpff said: “we will be [live] in Texas and Florida.” The distinction between the public announcement and customer access remained unresolved.

BTCNow’s Planned Expansion Across US States and Overseas

On further state availability, Dumpff said: “And then hopefully, during the course of November, we'll have a few more states online, like California, potentially New York, Nevada. We're going through the motions right now.” 

For expansion outside the US, Dumpff said BTCNow was in talks with partner companies across Europe and the Middle East. Asked where, he replied: “All over Europe, Middle East.” He added: “We have a few country targets that we want to roll out during next year.”

What First Drew Dumpff to Bitcoin

Asked when Bitcoin first clicked personally, Dumpff answered: “Well, when it personally clicked for me that there is something about it, it was probably 2014 when I first heard about it.” “Just having a ledger where everyone can write into and you don't have to trust anyone, is kind of like, it's very bizarre coming out of traditional finance.”

Dumpff returned to the appeal of the public ledger: “It's something that everyone wishes would exist. Because it's a coordination problem that you have.”

Executives and founders interested in a Coinjuice interview can reach out at hello@coinjuice.com.

Disclaimer: This interview is for informational purposes only and is not financial advice. Statements attributed to Marc Dumpff reflect his views and BTCNow’s description of its product. Coinjuice has not independently verified every claim made during the interview. Readers should review BTCNow’s current terms and the purchase agreement before making any decision.